Ethnic diversity in America

I chose this map because it shows ethnic diversity in America and explains why people in the USA (a combined nation) react differently in American society. Using the example of the coca cola advert I studied in week one, I can see why some people reacted so negatively to the diverse American advert. The largely populated areas of America are dominated by White(non-Hispanic) citizens, the south by Black(non-Hispanic) and multi-ethnic areas are spread throughout the country. These people, although living in the same country amongst people from different backgrounds, live day-to-day life very differently, causing their reaction to be different. We see this in the reaction to the coke advert. some liked it but others thought it was an insult to America.

American society, although very diverse when it comes to background, is still very separated. A lot of American areas are dominated by a majority and very few are truly multicultural where there is not one dominant background.